A complete build of your email program from the ground up. Audit, on-brand template system, the five core flows live, sign-up forms and pop-ups and a promo calendar mapped to your year. Four to six weeks, then it's earning and everything after that compounds on top of it.
Most accounts I go into have been half-built three times. A flow someone set up in 2023 and never revisited. A template that doesn't match the current brand. A pop-up offering a discount the business no longer runs. Three years of good intentions layered on top of each other, none of them finished.
You can't optimise your way out of that. You have to build the foundation properly, once and then run it. That's why the build is always separate from the run, they're different jobs and they need different attention. Trying to do both at once is how you end up with the account you've currently got.
I go into the account and the store. What's earning, what's leaking, what's missing, what's actively costing you money. This is the map everything else is built from.
A modular, on-brand email system that looks like the brand you actually spent years building, plus written tone guidelines so it stays that way. This is where most technical email people fall over and it's where I come from.
Welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase. Written, designed, segmented, tested, live.
Because the flows are worthless without list growth feeding them. Built to convert without wrecking the site experience.
Twelve months mapped against your revenue goals, product drops and the peaks that matter, so the first month of campaigns isn't improvised.
I go deep on the account, the store and the data. You get the findings and the plan.
Template system, tone guidelines, flow architecture, copy.
Flows go live, forms go up, calendar delivered. Then it's earning.
Then it gets run. The flows get optimised, the campaigns start, the segmentation gets sharper and the whole thing compounds. That's a separate conversation and it depends entirely on your size, your product and your repurchase cycle, which is why I won't put a package on this page and tell you which one you need before I've looked at your account.
Start with the audit. We'll both know a lot more after it.