Five flows, built once, running every day after. One welcome flow I built is doing $11–12k a month on its own, no campaigns, no sending, no one touching it. That's what a properly built automation suite does. Most brands have theirs switched on and quietly broken.
Every other channel in your business needs constant feeding. Ads need budget. Campaigns need writing. Social needs posting. Stop doing any of it and the revenue stops with it.
Automation is the exception. A flow is built once and then it runs, triggered by what your customer does, sending the right message at the exact moment they're most likely to buy. It works on a Tuesday. It works on Christmas Day. It works while you're at your kid's school assembly, which is the entire reason it matters.
I've taken a client's automation suite from $8k a month to $32k a month at peak. Same list. Same products. The flows were just built properly.
Every month. From one welcome flow. Running unattended.
The highest-earning flow in almost every account and the one most often left as a single discount email. It shouldn't be one email and it shouldn't lead with a discount. It should introduce the brand, tell the story, handle the objections and convert, over a sequence, with segmentation based on what they signed up for.
They added to cart and left. This is the closest thing to free money in e-commerce and most brands run a single reminder that fires too late and sounds like a receipt. Timing, sequence and what you say in email two are the entire game.
Different from the cart and worth separating. They entered their details and stopped. Something specific blocked them, shipping cost, payment friction, a moment of doubt. The flow's job is to identify and remove it, not to nag.
They looked and left without adding anything. Lower intent, so it needs a lighter touch and better creative. Done well it converts people who'd have otherwise forgotten you existed. Done badly it feels like surveillance.
The most neglected and, for the right product, the most valuable. This is where a one-time buyer becomes a repeat customer. Confirmation, delivery, education, review request, replenishment, cross-sell. It sets the lifetime value of every customer you acquire.
They're switched on. They're just not working. Almost always for one of four reasons:
Klaviyo's out-of-the-box flows are a starting point, not a strategy. They're generic by design and they read like it.
Train your list to expect 10% off and they'll never pay full price again. You've bought a short-term bump by permanently damaging your margin.
A first-time browser and a four-time customer get the same email. One of them is insulted by it.
You spent years building something people love, then your automation sounds like a shipping notification. People buy feelings, not products and your flows are where the feeling either survives or dies.
Once the foundation is earning, there's more: winback, sunset, VIP, replenishment, back-in-stock, price drop, birthday, post-review cross-sell. Which ones are worth building depends entirely on your product, your repurchase cycle and your margin. That's a strategy conversation, not a checklist and it's why the flows get expanded in the retainer, not sold as a bundle up front.
The full installation runs four to six weeks. That covers the audit, the template system, all five core flows built and live, sign-up forms and the promo calendar.
Yes. I work in both. Most consultants in Australia are Klaviyo-only, I run Omnisend accounts at the same depth and Omnisend is genuinely the better platform for some brands.
It depends on your list size, product and repurchase cycle, which is why the audit is free and specific rather than a generic benchmark. But if your flows are producing under 20% of your email revenue, something is broken.
I work with brands doing $20k a month and up. Below that, the list usually isn't big enough for automation to be the highest-leverage fix and I'll tell you that rather than take the work.
I'll go into the account, find where the automation is leaking revenue and send back the single change most likely to move your monthly number.