Spending thousands a month on Meta ads but your profit hasn't moved in years? Erin Boyd runs Well Made, a Sydney-based studio doing e-commerce email marketing as a fractional partner. She helps established e-commerce founders doing $20,000+ a month generate consistent, attributable revenue through strategic email marketing, automation and brand-led creative, without hiring a full agency or doing it themselves.
Measurable revenue driven across e-commerce and enterprise brands.
From IKEA and Novo Nordisk to high-growth Australian brands.
I run your email like I own the business. No juniors, no handoffs.
From global names like IKEA, Samsung and L'Oréal to fast-growing e-commerce brands ready to grow, I keep good company.
I go into the account, find where revenue is leaking and send back a specific read on what to fix first. No call, no pitch.
I build the engine: on-brand template system, the five core flows, sign-up forms and a promo calendar mapped to your year.
Campaigns, segmentation, testing and reporting, month after month, with a report on exactly what each send earned.
Every month of good sending makes the next worth more. The flows earn more, the list gets more valuable.
Revenue while you sleep. Five flows catch every buyer at the moment they're deciding and keep earning long after they're built.
Stop being forgotten. A campaign every week in a rhythm your customers learn to expect, not noise once a quarter.
Own the audience. Forms, offers and competitions that turn every visitor into a subscriber and grow the database month on month.
Traffic that converts. The store, pages and search visibility that turn attention into revenue instead of leaking it at the last step.
Plan the big months. Sales, launches and promotional moments designed months ahead, built around the calendar.
Buy them once, keep them. Loyalty, post-purchase and replenishment that bring the customers you already paid for back on their own.
Six parts working together, so revenue stops depending on the ad account and starts compounding on the channel you own.
Request a free email audit
200+ clients, 20 years' experience, $780,000 in attributed email revenue for one client in one year.
Erin has spent two decades working across e-commerce, global enterprise brands and high-growth Australian brands, from brand strategy and design through to email marketing, Shopify website development and optimisation and conversion rate growth. Her background spans fashion and surf, jewellery, supplements, homewares, property development, pharmaceutical, pet accessories and more.
Her rare combination of design instinct, brand strategy and data-driven email marketing gives her a fully rounded understanding of what it takes to turn an established e-commerce store into a business that generates consistent, scalable revenue, without being at the mercy of Meta ad spend or a disengaged agency.
Erin's clients range from globally recognised brands including eBay, IKEA, Samsung, LEGO, Lancôme, Pfizer, Johnson & Johnson and Novo Nordisk, through to high-growth Australian e-commerce brands like Golden Breed and Toni May Jewellery, and she has helped them achieve results that agencies charge five times more to deliver.
Only two a month. Complete the form and I'll reach out for a few more details, then put together a personalised review of your current email setup and exactly where the opportunities are to grow your revenue.
I review every request personally and come back to you with next steps.
