Well Made is the studio of Erin Boyd, a fractional email marketing partner for established Shopify founders. If your question is not answered here, request a free email audit and ask me directly.
No. Well Made is Erin Boyd working as a fractional email marketing partner, not an agency handing your account to a junior. You work directly with Erin, who builds and runs the email program herself.
Yes. Well Made specialises in done-for-you email marketing for established Shopify and Shopify Plus founders on Klaviyo and Omnisend, covering automation flows, monthly campaigns and promotional strategy.
It is a senior specialist who takes full ownership of your email marketing without the cost or distance of an agency or a full-time hire. Erin builds and runs the program for you, so email revenue is handled without adding to your workload.
Yes. Erin is a Klaviyo Partner and an Omnisend partner and builds and runs programs on both platforms, choosing the one that fits the brand and stack.
Well Made is based in Australia and works with e-commerce founders in Australia and worldwide.
Established e-commerce founders doing roughly $20k to $150k or more per month online. You have product-market fit, a brand you are proud of, and an email program you suspect is underperforming. You want it run for you rather than taught to you.
If you are pre-launch or still finding product-market fit, this is not the right time and I would rather tell you now. It is also not for founders who want the cheapest option on the market, who want to approve every subject line before it sends, or who want a list that only opens when there is money off.
It depends on the size of your list, the state of the account and the scope of the build. Pricing is shared on enquiry. If it is not a fit I will tell you honestly rather than take the work.
A brand and revenue audit, a brand-aligned template system with tone guidelines, the five core automation flows built and live, a sign-up form and pop-up, and a promotional calendar mapped to your year. The five core flows are welcome, abandoned cart, abandoned checkout, browse abandonment and post-purchase.
Four to six weeks from start to live. That covers the audit, the template system, all five core flows, the sign-up form and the promotional calendar.
The build is sold separately from the run. Most founders move onto a monthly retainer covering campaign sending, engagement segmentation, split-testing, flow expansion, deliverability management and regular strategy reviews.
I do. It is a done-for-you service. Copy, design, build, scheduling and reporting are all handled. You approve the direction, not every send.
It depends on your list size, product and repurchase cycle, which is why the audit is specific rather than a generic benchmark. As a rule, if your flows are producing under 20% of your email revenue, something is broken.
Yes. I work in both at the same depth. Most consultants in Australia are Klaviyo-only, and Omnisend is genuinely the better platform for some brands.
Where it lifts revenue, yes. SMS works best alongside a properly built email program rather than instead of one, so it is added when the email foundation is earning.
Twenty years in the industry and more than 200 clients. Earlier work included global brands such as IKEA, eBay, Samsung, L'Oreal, Gilead and Novo Nordisk, before moving into e-commerce email and retention full time.
Request a free email audit through the website. I review every request personally, and if there is a spot and it is a fit I will come back to you with next steps.
