About
I'm the one doing the work.
That sounds like a small thing. It's the entire proposition.
That sounds like a small thing. It's the entire proposition.
Sixteen years consulting. Two decades in the industry, I started at McCann Erickson, then spent years across IKEA, eBay, Samsung, L'Oréal, Pfizer, LEGO. Big brands, big budgets, big teams.
Then I moved into e-commerce and I've spent the years since building email programs for established Australian brands. Klaviyo Partner. Shopify Partner. Expert-Vetted on Upwork, which is roughly the top 1% of consultants on the platform.
I'm a designer who learned revenue.
That combination is rarer than it should be and it's the reason my clients keep me. The email industry is split into two camps that don't talk to each other. On one side, performance people who can build a flow and read a dashboard, but whose emails look like a spreadsheet had an accident and who'll happily discount your brand into the ground to hit a monthly number. On the other side, designers who can make it beautiful and have no idea what it earned.
You need both. You spent years building a brand people actually feel something about. The fastest way to destroy that is to hand it to someone who thinks email is a distribution problem. But feelings don't pay for anything on their own and I've got no patience for creative work that can't tell you what it made.
So I hold both. The emails look like your brand and they earn like a performance channel. That's the whole job.
I take a small number of clients. Not as a scarcity tactic, because it's the only way the model works. The moment I'm running fifteen accounts I become the thing I'm selling against: someone who hands your brand to a junior and shows up for the monthly call.
So it's me. I do the strategy, I write the emails, I design them, I build the flows, I send them and I answer for what they earned. You email one person and you get an answer from the person who did the work.
I have a seven-year-old and I built this business specifically so that I own my time.
That's not a soft detail and it's not a sympathy pitch. It's the reason I understand precisely what you're trying to buy, because I bought it for myself first. I've watched what it does to have revenue arriving on a Tuesday afternoon while you're at a school assembly instead of at a desk. Not revenue you chased that morning. Revenue that arrived because you built something once, properly and it kept working.
That's the whole promise of a well-built email program and it's the thing I want for you. You're not buying emails. You're buying a business that doesn't need you standing over it.